Our Thoughts

You CAN’T Continue to Ignore Mobile

Change is coming and it’s coming fast!   2012 is the time to stop resisting the mobile trend.  It’s the time to change your focus to mobile.

Here are statistics to support your quest to have a mobilized strategy.

  • U.S. tablet users will grow from 34 million in 2011 to 55 million in 2012 (EMarketer)
  • 108+ million will own tablets by 2015. (Mashable)
  • By 2016, mobile commerce is expected to increase to $31 billion in the U.S. – a tremendous jump from only $3 billion in 2010. (Mashable)
  • In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37% from the previous year. (Comscore)
  • 79% of business professionals who own an iPad “always” use it for web browsing; 76% “always” use it for reading; 73% “always” use it for news consumption (IDG Connect).
  • 88% of U.S. marketers plan to increase their mobile marketing programs this year, according to a September 2011 online survey conducted by AT&T (AT&T).
  • Mobile usage increased 30% in 2011 (EMarketer)
  • Mobile accounts for 10.1% of time U.S. adults spend with media, compared to 6.8% for print (EMarketer).
  • 64% of 25-34 year olds and 53% of 18-24 year olds now own smartphones (Nielsen’s State of the Media: The Mobile Media Report Q3 2011)
  • The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 (Nielsen).