You CAN’T Continue to Ignore Mobile
Here are statistics to support your quest to have a mobilized strategy.
- U.S. tablet users will grow from 34 million in 2011 to 55 million in 2012 (EMarketer)
- 108+ million will own tablets by 2015. (Mashable)
- By 2016, mobile commerce is expected to increase to $31 billion in the U.S. – a tremendous jump from only $3 billion in 2010. (Mashable)
- In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile devices, an increase of 37% from the previous year. (Comscore)
- 79% of business professionals who own an iPad “always” use it for web browsing; 76% “always” use it for reading; 73% “always” use it for news consumption (IDG Connect).
- 88% of U.S. marketers plan to increase their mobile marketing programs this year, according to a September 2011 online survey conducted by AT&T (AT&T).
- Mobile usage increased 30% in 2011 (EMarketer)
- Mobile accounts for 10.1% of time U.S. adults spend with media, compared to 6.8% for print (EMarketer).
- 64% of 25-34 year olds and 53% of 18-24 year olds now own smartphones (Nielsen’s State of the Media: The Mobile Media Report Q3 2011)
- The number of smartphone subscribers using the mobile Internet has grown 45 percent since 2010 (Nielsen).